The Premier League Fashion Fix – Kits for 10/11 (Manchester City to Wolves)

Manchester City

Rather begrudgingly, I have to admit City have got their shirt spot on once again this year. They have changed their kit maker to Umbro, which seems to be a good move. Once again the phrase simplicity crops up Sky blue, white arm trim. Done. Very similar to England’s away kit with the fabric and look used.Also like the nice touch inside of the collar, of the classic City scarf. I think that was Mancini’s idea, he just loves striped scarves that fella.

Good work Umbro though, I’m liking your shirt philosophy. Man City are again sponsored by Etihad Airways will reveal their away kit on Friday (but it’s likely going to be red and black)

Verdict – 8/10

Manchester United

I’ve got mixed opinions on these two offerings by Manchester United. The home shirt is a big improvement on last year in my opinion, with Nike dismissing the black chevron for the traditional all red. Not that keen on the white sleeve stripes as it reminds me of the Umbro kit from 99/00. But other than that, it’s an above average effort boosted by the return of a collar. Eric would be proud

The away kit on the otherhand is hideous. I’ve always preferred a black away kit for United. White ones rarely work and the shoulder/sleeve design here is just weird, with the red stripes just tacked on there. Actually maybe United should be sponsored by Red Stripe. No that’s a bad idea.  Manchester United are now sponsored by Aon

Verdict – 6/10 (away kit drags it down)

Newcastle United

After last year’s shirt show-stealing performance for all the wrong reasons. Newcastle opt for a more conservative option this time round in their return to the top flight. The Championship winners of course have their black and white striped shirts, but it’s a pretty rubbish shirt. Puma have gone for some weird fabric that doesn’t look high quality, plus they’ve kept with the unorthodox collar (I like it but many don’t). The back is all white, which goes against the Geordie grain.

Also don’t really like the black shoulder design. There’s too much black there and it’s very reminiscent of the kit they wore to relegation. The away shirt is a peculiar shade of blue and to be honest I prefer the 3rd kit to it.

Newcastle are once again sponsored by Northern Rock.

Verdict – 4/10

Stoke City

Oh dear. Stoke’s new agreement with Adidas couldn’t have produced a more unsatisfying shirt. It looks like a patchwork quilt. Too many ideas are meshed together to create a monstrosity. Harsh?

The red and white stripes are accompanied by dashes in between. Why, I do not know. The neck/collar area looks strange and again Adidas have had to put a space for a Premier League badge. Speaking of badges, the Adidas one on the left is weirdly places. Yes, it is safe to say I hate this kit. The away kit arrives on the 2nd August, I’m hoping for something better.

Stoke continue their sponsorship with Britannia for this season.

Verdict – 2/10

Sunderland

Umbro make it a three peat of superb kits. As you can tell by the promo shot of Darren Bent with a ancient football, Umbro have gone for the classic look. The new sponsor, bingo website Tombola is put onto the shirt, without it looking out place. Interwoven if you will. The red and white stripes are complemented by a good red collar look.

The away kit as you can see is all white with a subtle hint of burgundy. I really like this kit as well. Fantastic effort.

Note- Tombola will not appear on junior shirts to comply with UK law

Verdict – 9/10

Tottenham Hotspur

Puma have gone a bit crazy with the Spurs shirt. Once again, don’t understand the decsion to move the Puma badge up to the shoulder on the home kit. The diagonal navy blue strip across the top of the shirt would be fine apart from the white stripes added along it. It just looks a bit off to me. The change strip is now sky blue. It’s been a while since it has and I think it’s a move for the better.

Overall not terrible but not great either. Spurs have a new sponsor in Autonomy

Verdict – 5/10

West Bromwich Albion

Well we finally have one Umbro kit I don’t like. The Baggies have bounced back to the Premier League for the umpteenth time and brought a polostyle home shirt with them. I don’t like polo shirt in general so I may be biased here, but the contrast between that and the sponsor Homeserve offsets the vintage look Umbro went for. Shame really.

The away kit however is a lot better. Subtle black stripes are simple and effective. Only downside for me as a traditionalist is West Brom not having green and yellow in their away kit.

Verdict – 6/10

West Ham United

It was unavoidable. This promotional picture had to be used. Mark Noble and Thomas Hitzlsperger eating a full English down a East Lahndan caff. Not fulfilling any Cockney stereotypes there then are we, West Ham PR department. The kit itself is unique in a way. The claret and blue hoops around the middle of the shirt seem to be in honour of Sampdoria possibly. Then again maybe not. Overall, not a bad away kit although slightly tarnished by Macron’s logo on the sleeve.

And of course away days are very much like this. Hash browns and bacon at a service station in your change strip.

West Ham have yet to reveal their home kit but they’ll still be sponsored by Sbobet

Verdict – 6/10 so far

Wigan Athletic

Wigan have finally unveiled their kit, in a friendly with Oldham last night. The cost-cutting decision to make their kit ‘in-house’ with company Mifit seems to have paid off. I really like this kit. The off-centre vertical stripe is different and I think it sets them apart. The sponsor slightly ruins a very good shirt as it looks out of place

The wait was worth it I guess. Wigan are sponsored by 188Bet again for 10/11.

Verdict – 7/10

Wolves

They are Premier League but not in the shirt stakes. Burrda have poorly imitated Umbro in the traditionalist approach but this could well be Mick McCarthy’s desire to hark back to the Molineux of old.  Muddy pitches and parasite football as Mick moaned all summer long.

Anyway, the shirt is not too bad until you realise that the retro idea is ruined by the Sportingbet sponsor. Alternatively buy the kids shirt since it won’t have. Although this might arouse suspicion.

The away kit is the reverse sans the silly collar.

Verdict – 5/10

There we have it. The Champions League places belong to Blackburn, Man City and Sunderland (Umbro). The fashion police have relegated Bolton, Stoke and Everton. Enough with this fashion facade. Back to normal running soon

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